Topic page for direct mail at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of direct mail articles and analysis

Articles: 45 Results
Direct mail: opt-out scheme may never see the light of day
July 02, 2015 by Shona Ghosh

Junk mail opt-out scheme reaches stalemate as talks with publishers stall

A scheme that would allow British consumers to opt out of unaddressed mail has been ditched after apparent conflict between

Royal Mail: has broadened its definition of direct mail
April 12, 2012 by Daniel Farey-Jones

Direct mail spend predicted to fall 1% this year

Spending on direct mail is predicted to fall 1% to 拢1.71bn in 2012, according to the latest figures from the

Virgin Media: rapped by the ASA
November 02, 2011 by Matthew Chapman

Sky and Virgin clash over unbranded direct mail campaign

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because

Chris Combemale: executive director of the DMA
November 01, 2011 by Daniel Farey-Jones

DMA agrees new green targets with Defra

The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the

Royal Mail: launched Advertising Mail service three weeks ago
June 23, 2011 by Loulla-Mae Eleftheriou-Smith

Royal Mail claims more than 14m items sent with DM support service

Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.

Direct marketing: GPS wants to improve targeting and reduce waste (photo: Ian Bottle)
June 16, 2011 by Loulla-Mae Eleftheriou-Smith

Direct marketers launch Green Preference Service

Three former direct marketing and data specialists have launched The Green Preference Service, an online service that allows consumers to

Diana Rhodes: joins DMS
June 04, 2010 by Ben Bold

DMS hires Proximity's Rhodes as head of planning

Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her joint head of planning.

Front cover of London Evening Standard in October
February 03, 2010 by John Reynolds

The London Evening Standard attracts 1.4m readers

LONDON - The London Evening Standard has recorded a debut average issue readership of 1.37m since it became a free

Capital One: Facebook creating traffic to its site
September 28, 2009 by Bill Britt, Marketing

Facebook becomes a major source of traffic for Capital One, a year after the brand axed direct mail

LONDON - Social networking site Facebook has become a major source of internet traffic for financial services company Capital One

Tesco mailshot banned
August 26, 2009 by Amy Golding

ASA bans Tesco mailshot used to gain local support for store opening

LONDON - A Tesco mailer has been banned by the ASA for using misleading figures in an attempt to gain